Customer intelligence for B2B ingredient and contract manufacturing sales

Know your customer.
Build the offer.
Land the pitch.

Pitchziel™ is a customer twin for ingredient manufacturers and contract manufacturers. It mirrors each customer's strategic moves, M&A, objectives and buying rules, matches them to your ingredients and prototypes, and lets you rehearse the meeting before it happens.

  • Beauty
  • Consumer health
  • Food supplements
  • Functional foods
  • Functional beverages
pitchziel.com
Pitchziel customer twin for Unilever: overview with financials, strategic moves and the three stages
82Pitch score
out of 100
New move
Foods combination, closing 2027
11customer twins ready
5categories covered
3stages: know, build, pitch
100point pitch score
Why it matters

Your customer changed last quarter. Did your pitch?

Brand owners and retailers are reorganising, selling and buying brands, and rewriting what they ask of suppliers. A deck built on last year's priorities loses the brief.

Moves you missed

A demerger, an acquisition or a new CEO changes who buys and what they buy. Pitchziel tracks each customer's moves and M&A with a dated source.

Their language, not yours

Every big customer screens innovation through its own framework. Pitchziel shows the framework each customer has named publicly and scores your offer against it.

Proof they will ask for

Claims per region, supplier requirements, recalls and consumer complaints. Pitchziel turns the public record into the questions their buyer will ask you.

How it works

Three stages, one customer at a time

1

Know the customer

Strategic moves and M&A, public objectives, innovation frameworks, markets by region and country, voice of customer, and the annual reports and trade press behind them.

2

Build the offer

Upload your ingredient platform, prototypes and studies. Add what makes this customer unique. Get a value proposition canvas, an account plan and a full offer, each with ten supporting data points.

3

Rehearse the pitch

Spar with a simulated procurement, R&D or private-brand buyer who knows the customer's agenda. Get a weighted score out of 100 and the fixes that move it.

Pitch in their language

See how each customer screens innovation

Named frameworks and intake routes, criterion by criterion, with the interview or report each one comes from. Test your offer against them before the meeting.

Pitchziel showing a customer's named innovation framework, criterion by criterion
Where they play

Find customers by region and country

Presence by region, what each customer reports there and the countries behind it. Browse by client, or by market to see who is strong where you sell.

Pitchziel markets view: presence by region with reported figures and sources
Who it's for

Built for the people who sell science

Ingredient manufacturers

Actives, botanicals, probiotics, flavors and fragrances. Match your platforms to the brand owners and retailers most likely to buy them, and walk in with claims and regional regulation ready.

Pitchziel for ingredient suppliers →

Contract manufacturers and CDMOs

Food supplements, beauty, consumer health, functional foods and functional beverages. Show speed to shelf, capacity in the right countries and the quality systems private-label programs audit for.

Pitchziel for contract manufacturers →

Customer twins ready today

Brand owners, supplement brands and retailer private label, each researched from primary sources and trade publications. Add any other brand yourself.

UnileverKenvue (Kimberly-Clark)NestléLove WellnessBonafideGarden of LifeEnzymedicaCVS HealthWalgreens & BootsCostcoWalmart

Names are trademarks of their owners, shown to describe public information. Pitchziel is not affiliated with or endorsed by them.

Data handling

Your data stays yours

What you type or upload stays in your browser. When you ask for a plan or a sparring round, the relevant text goes to the AI model that writes it, passes through Imageneer's server without being stored or logged, and is not retrieved by Imageneer.

Before you upload: don't add confidential information from your organization or your customer. Use content that is not strategic, or that is syndicated or public. Pitchziel gives directional guidance to use with your own sales and growth skills.
For Pitchziel clients

Your client work area

Sign in with your access code to open your customer twins, your shortlist of accounts and the plans and offers you are building.

Open my work area

Questions

What is Pitchziel?

Pitchziel is a customer twin for B2B sellers. For each customer it lays out the latest strategic moves, M&A, public objectives, innovation frameworks, markets by region and country, and the public voice of customer, with a source on every item. You add your own platform, and it builds a value proposition, an account plan and an offer, then lets you rehearse the pitch with a simulated buyer that scores you.

Which categories does Pitchziel cover?

Five categories only: beauty, consumer health, food supplements, functional foods and functional beverages. For retailers, Pitchziel covers their private label in those five categories.

Who is it for?

Sales, key account and business development teams at ingredient manufacturers (actives, botanicals, probiotics, flavors, fragrances) and contract manufacturers or CDMOs selling to consumer brands, supplement brands and retailer private label.

Which customers are covered?

Client twins are ready for Unilever, Kenvue (Kimberly-Clark), Nestlé, Love Wellness, Bonafide, Garden of Life, Enzymedica, CVS Health, Walgreens and Boots, Costco and Walmart. Users can add any other brand; Imageneer verifies new twins on request.

Where does the customer intelligence come from?

Annual reports, SEC filings, investor presentations, company press releases, regulators and trade publications such as NutraIngredients-USA, Cosmetics Business, Store Brands and Drug Store News. Every box shows its source. Wikipedia is never used.

Is my data safe?

Don't upload confidential or strategic information. What you enter stays in your browser and is sent only to the AI model that writes your outputs. It passes through Imageneer's server without being stored or logged, and Imageneer does not retrieve it.

Is the output a final answer?

No. Pitchziel gives directional guidance to use with your own sales and growth skills. You know your customer best.

How do I get a demo?

Request a demo below. Imageneer sends you a personal access code for the demo area.

See your next customer in Pitchziel

Tell us who you sell to. Imageneer sends you a personal access code for the demo, usually within one business day.

Already have a code? Open the demo